Every business owner and marketing manager/director needs to understand how Google works. There are very few factors that can affect your business—positively or negatively—more than your visibility on Google.
The Art of SEO: Mastering Search Engine Optimization is the first and last word when it comes to books that discuss SEO. Now in its 3rd edition, this book is loaded with helpful explanations, strategic tips, and guides on how Google and other search engines work, and why they act the way they do. If you’ve ever wondered why a competitor is ranking higher than you on Google, this book will help you understand why—and what to do about it!
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