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WEB STRATEGY

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WHAT IS A WEB STRATEGY?

A web strategy is oftentimes overthought and made more complicated than it needs to be.

Simply put, your web strategy needs to be a collection of web-based activities with a central focus of helping your business achieve its goals. That’s it, so don’t let anyone try to make it more complicated.

We regularly see other web marketing firms trying to sell new websites or marketing services without even understanding a business’s goals. Your goals are the most important component of a web strategy. If you haven’t defined goals for your businesses, you don’t yet need to be thinking about a web strategy.

Common goals of our Clients are things like increasing profit margins, gaining more of a specific type of customer, selling more of a particular service, etc. Without you having specific goals set, hiring any web marketing provider for a web strategy is simply shooting blindfolded.

CREATING A WEB STRATEGY

Once you have your goals set, you’re ready to start the planning phase. The web offers so many different ways to interact with and engage all types of persons.

When we discuss your goals with you, naturally we’ll be learning about your ideal customers. Once we know who we’re needing to market to, we can decide what web marketing methods offer us the best chance of engagement. No two businesses are alike, and your goals are unlike any other business’s, so we don’t spend a single moment thinking about what services to recommend until we learn your goals and study your target audience(s).

The planning phase naturally will depend upon your budget. We’re very transparent in that we discuss pricing and expectations early on. You tell us what you’re comfortable with, and then we refine everything into an actionable group of services.

SERVICES INCLUDED IN A WEB STRATEGY

The services we recommend for your business’s web strategy will vary depending upon your goals. As a reference, though, here are the most common services we perform:

  • Web Design
    We can work with existing websites, but you may need a new website in order to do a better job of converting the traffic we generate
  • Search Engine Optimization (SEO)
    Increasing your Google rankings is one of the most beneficial activities to be performed
  • Search Engine Marketing (SEM)
    We create, manage, and continually optimize ads on search engines, such as Google, so that your message always appears on page one
  • Email Marketing
    This remains one of the most cost-effective means of marketing, and when done properly, generates great results for many businesses
  • Social Media
    Social media isn’t for every business, but in the right situation, it can produce terrific results. We’ll work closely with you to determine if this is a lucrative possibility.

All of these services can be integrated with each other, so this is where a strategy becomes crucial, as opposed to performing each independently.

THE FIRST STEP

Getting started with your own web strategy is simple. First, decide what your company’s goals are. Second, contact us for a complimentary consultation.

This will not be a sales pitch! Our consultations are our chance to listen to you talk about your business, your goals, the problems you face, etc. Our Clients do 75% of the speaking at our consultations. If you have questions, we’ll be glad to answer them. After this consultation, we’ll research, brainstorm, and prepare a web strategy proposal for your business.

We can’t wait to hear from you!

“The thought of selecting a firm was daunting, but from the very first meeting with Zach and his team I knew that we had found our web strategy partner.”

John King, LTCi Plans, Birmingham, AL

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