We have a Client that performs a specialized medical procedure. This is a highly profitable procedure that earns our Client revenue between $15,000 and $40,000 per patient.
They hired us to create, implement, and manage a SEM strategy for their practice.
Initially, we were generating hundreds of leads per month. However, a high percentage of these leads where not considered high quality. We did as we do with all SEM projects: we gradually improved the results of our efforts by studying the data and making informed optimizations to the campaigns.
Currently, we’re generating ~50 leads per month–with a qualified lead percentage over 90%. Fewer, highly qualified leads are much better (and less expensive) than many low quality leads. Factoring in our services and click charges, our Client is paying less than $500 per patient.
Our Client is ecstatic, as they’re paying less than $500 for each patient that generates $15,000 – $40,000 in revenue. The best part? We never stop optimizing and improving our Clients’ SEM campaigns, so their acquisition costs are gradually decreasing, resulting in even higher profit margins.