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WEBSITE DESIGN

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WEB DESIGN WITH A PURPOSE

Your business is unlike any other… So shouldn’t your website properly reflect this? After all, your website is likely to create the first impression prospective customers have of your company.

Designing a successful website involves much more than just “making it look nice.” These days, one has to consider so many elements and align them in a manner that helps your website achieve the goals of your business.

Who will be using it? What will their need states typically be? What type of impression do you want to make? What do you want them to do?

Properly handling all of these items is no small task. It requires so much more than just the ability to use Photoshop or knowing how to write code. Much of it comes from experience–something we have a LOT of, considering we were established in 2002.

DESIGN FOR A MOBILE-FIRST WORLD

More than half of your website’s traffic is likely to visit on mobile devices. This means you need a mobile-first strategy. Ensuring your website looks great and functions properly on mobile devices is rule #1.

When designing a mobile version of a website, we do so much more than just condensing all content into a single column. We oftentimes develop the site and content to appear and behave completely differently. This could include entirely different menus and navigation, touch-sensitive elements, embedded phone integration, and much more.

DESIGN FOR EACH VISITOR

Different website visitors have different needs. Ensuring each and every user is able to quickly and easily see what is most relevant to them is crucial.

By working to understand your goals and target audience(s), we can properly design your home page, landing pages, and navigation so that each user is promptly funneled to the proper pages.

“Have been dealing with Ascend for over 10 years [3 different websites] and am still very happy with their customer service. Their creativity and excellent web design ideas helped make the website we wanted a reality. I don’t feel like just a random customer but an important client and it makes working with them a pleasure rather than a pain.”

Whitney Chapman, Camp Laney, Mentone, AL

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